Tools used
Maya 3D
Lean Canvas
Topic
HCI
Design
Business
Team
Fay Beening
Suzan Antvelink
Leyla van Ligtenberg
Marise van Noordenne
Floor Stolk
01 Problem
Problem setting
In our current society, a lot of people turn out to be struggling with the excessive amounts of stimuli, even causing them to experience problems during their daily activities. We call this oversensitivity. One of the biggest contributors to oversensitivity are sounds and noises, or auditory stimuli. Specifically this auditory oversensitivity, is the problem that we are trying to solve with our product: an auditory support device, named DOS (Daily Oversensitivity Support).
Problem scenario
02 Solution
Solution
We created DOS, to help people achieve a state of serenity. DOS exists out of two earbuds and an application. The application contains an AI based calibration process which adapts your personal preferences to your current location. The amount of noise cancelling, filtering and transparency will be customised to fit your exact needs in every situation. After this calibration process, the AI algorithm will learn your preferences and will automatically adapt the settings throughout your day, so you don’t even have to think about it! DOS is suitable to use on a daily basis and creates support for everyone who needs it, from students to employees.
Dos design
03 Tech & Design
Technical Aspects
How does it work? DOS makes use of active noise cancelling technique to attenuate the background noise, while making sure that you are still able to hear what you what you want to hear. By tracking your location using GPS, DOS will recognize the different situations in different places and send your personal preferences of noise cancellation, with the rgb(0,42,255)tooth connection to the earbuds. To make this product happen, we will collaborate with an existing tech company that already develops noise cancelling earbuds. This way, we can use their established assets and reach and focus on the new AI-adaptive noise cancelling technique with the application.
Product Design
To support a long term use, DOS provides the most comfortable fit. Hereby, DOS makes use of a moldable material to make sure that the earbuds fit seamlessly in your ear. The silicone tips, available in 3 sizes, ensure a perfect seal for the best result of noise cancelling. The design is flat and wireless, such that the earbuds will never be obstruent.
The three components of DOS earbuds
04 Users
Potential User Base
Daily Oversensitivity Support (DOS) is a product that was first designed specifically aimed to support
people with Autism Spectrum Disorder.
With this product we provided a solution for the most characteristic problem of autism.
Namely, the oversensitivity by these people for everything around them, which makes it hard to focus or
even relax in certain surroundings.
But given the current society not only people with autism are coping with this problem, but also people
like students or employees.
With DOS we hope to support all people that cope with oversensitivity
issues.
05 Market Opportunity
Market Opportunity
This industry is uprising and becoming more and more appealing among its customers. With active noise cancellation becoming more popular, the trend among customers is changing, this is why the industry where DOS is part of is an emerging industry.
SWOT Analysis
06 USP
Unique Selling Point
In contrast to existing active noise cancellation earbuds, DOS is adaptive and for daily use. Since the personal earbuds adapt to and attenuate environmental noise in any given location to the users learned preferences.